Potential crisis fields – often small matters, which in technical terminology are called "Issues" – can suddenly develop into a major crisis. In very short time, the company can be in a crisis because of an unforeseen accident or development in society. Numerous examples prove that media crises can have disastrous consequences for the company’s image and continuous commercial success – in the utmost a consequence for the company’s very existence.

The companies that manage a crisis best are often those that have already built a solid platform to work from – and have prepared their handling of potential crises. 95 percent of successful crisis management owes to thorough preparation. There is not much dark magic in handling a crisis: It demands a clear head, in-depth knowledge of the media and then preparation, preparation and preparation.

Mannov steps in, when a company or organisation suddenly is caught by negative stories in a public media storm. With thorough knowledge of the media we are able to react fast – which is important in situations, where the press creates heroes and villains in a few hours.

Communication is an important component of issues management, which Mannov can assist with:

• Consultancy and sparring on issues management in general and in relation to specific issues
• Analysis, evaluation of a potential crisis and prioritization of different issues
• Preventive issues management in the form of dialogue with stakeholders and issues tracking
• Organization of the issues management communication, roles and responsibility in the organisation
• Establishment of crisis preparedness in the form of communication plans, core messages, Q&As, channels
• Training of employees from the communication department and spokespersons

In connection with general crisis management Mannov offers:

• Consultancy and sparring
• Prevention of crises and preparation of crisis management
• Definition of roles and responsibility as well as media training
• Implementation of the crisis management tool Crisis Manager

Contact: Jesper Lynghus